Hi, I'm Matthew Young, I'm currently in my second year at Hull University studying psychology.

Ever since I found out about ElephantBranded through Smarta and the pop up Britain initiative, I have wanted to help in anyway I could. Not only are the bags and wallets a fashionable item but the initiative in Africa and Asia, is really impressive. ElephantBranded doesn't just help the local children by giving them free schoolbags, they also help the local manufactures and workers by giving them a good salary.

Initially, during freshers week I will have a stall in the SU, where I will have posters about what ElephantBranded is about and their work over in Africa and Asia. I will also have a sample bag to show to interested customers.

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